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Cupid Review

Cupid Review January 2025

Datingscout.sg Author Chris Pleines
From: Chris Pleines
 • Reading Time: 4 minute(s)
Cupid.com is a general dating website launched by NSI Holdings in June 2002. Although the company is based in the UK, the dating site is home to members from all around the globe, including countries like the United States, Brazil, India, and France. Once called lackluster because it didn't have any unique features to set itself apart from its competitors, Cupid underwent a huge revamp in June 2016, adding the now popular features LikeBook and Quiz Matching.
41,000 Members
 34 % ♀ 
 66 % ♂ 
Good For:
5 / 5
4 / 5
2 / 5
Success Rate:
34 / 10
40 / 10
35 / 10
Compare Cupid
Age Distribution:
18-24
25-34
35-49
50+

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Cupid in 10 seconds

  • Cupid.com is a general dating website launched by NSI Holdings in June 2002
  • Once called lackluster because it didn't have any unique features to set itself apart from its competitors
  • Now offers an array of dating categories such as single, senior, LGBTQ+, and interracial dating
  • Has a huge user base in the United Kingdom
  • The site is welcoming to LGBTQ+ users
  • Has useful and relevant dating blogs on the site
  • App is available for iOS users only
  • Offers general free services and options to upgrade - Learn more here
  • You can use Cupid for free
  • Pricing starts at £15.99 / Month - More Information
Datingscout.sg Author Chris Pleines
Chris Pleines
Founder of Datingscout and Author of the book "Online Dating for Dummies"
As far as matchmaking sites go, Cupid is a keeper. There are just so many things to do on the site to keep you entertained. Aside from finding matches, you can also answer the quiz, complete your profile and swipe left or right on LikeBook. The inability to communicate with others for free will definitely dissuade some people, but once you're a premium member, you will be privy to a whole lot of features and perks to make the entire experience more enjoyable.

Who is Cupid for and not for?

  • Singles seeking uncomplicated yet meaningful dates
  • Singles looking for deep connections
  • Singles who are looking for relationships
  • If you're searching for erotic adventures and casual encounters
  • Singles who are into the BDSM lifestyle
  • Not for cheating individuals seeking affairs
Back to Overview

Cupid Pros & Cons

  • Highly inclusive of gender and sexuality
  • Offers a wide variety of dating categories
  • Unique quiz matchmaking features
  • There are many fake profiles
  • Cupid is not available for Android users
  • The app has occasional glitches and bugs

How does Cupid work?

cupid-howitworks
  • Supports singles, LGBTQ+, and senior dating
  • Includes LikeBook swiping and Q-Match quizzes
  • Predominantly male users, active in the UK, ages 20-40s
  • Available on desktop and iOS; no Android app
  • Offers detailed profiles and Safe Mode for secure matchmaking

Cupid is a great option if you’re looking for a dating platform that caters to everyone, whether single, part of the LGBTQ+ community or even exploring senior dating. It keeps things fun and interactive with features like "LikeBook" for swiping and "Q-Match" quizzes to help you find someone who clicks with you. With over a million members and 500,000 active weekly users, you’ll find most people are in their 20s to 40s, and there’s a big focus on users from the UK. The site is super easy to use on desktop or iOS, though Android users might miss out. You can make your profile your own with detailed options, personality sliders, and even safety settings like "Safe Mode" to keep things secure. Plus, if you want to stand out, premium perks like boosting your visibility or browsing anonymously make it even easier to connect with someone special.

How much does Cupid cost?

Can you try Cupid for free?

  • You can use or try the service for free.
  • Messages are free to send to users who have a premium subscription
  • You cannot read messages for free on Cupid

Is Cupid expensive or cheap?

In comparison to other providers Cupid is average.

Duration / Credits / CoinsCostsTotal
Premium Membership
?
Prices only available in GBP, conversion is automatic upon payment
1 Month23.99 GBP / Month23.99 GBP
3 Months20.79 GBP / Month62.37 GBP
6 Months15.99 GBP / Month95.94 GBP
Cupid Prices
Free Features
  • Account registration
  • Profile creation
  • Quiz Matching
  • Member search
  • Chatroom
Premium Features
  • Message other members
  • View all photos on other users' profiles
  • See who liked you
  • See who viewed your profile
  • Full safe mode
    ?
    only verified users can contact you

If you wish to try out Cupid's premium membership without committing for a month, you can try their 3-day premium membership for GBP​​​​​​2.97. Your premium membership will be automatically renewed after each payment period.

Aside from Cupid.com's premium membership, you can also avail of Cupid Arrow, a selection of perks you can purchase individually. Here are the perks you can purchase for GBP 4.99 a month:

1. Go up in Search - appear first on search results

2. Priority in Likebook - show up more frequently in other users' suggested matches

3. Stand out from the crowd - Your photo in search results appear larger

4. Free to connect- allow even free members to contact you

5. Incognito - view other users' profiles without showing up on their visitor list

If you purchase 3 or more perks, you get a 30% discount on each perk, so you only have to pay GBP3.49 for each perk in the package.

How can I delete my Cupid account and cancel my subscription?

Please find more information here

Back to Overview

Who is signed up on Cupid?

Members
41,000 from Singapore
Members activity
80,000 active weekly
Gender Proportion
35 %
65 %
  • 1.7 million site visits per month worldwide
  • 70,000 site visits from the UK per month

Although the dating site has been around for a long time, it hasn't blossomed in numbers like its contemporaries. However, the user numbers for Cupid.com are still fairly decent as there are always several people online as proven by the number of people in the chatroom during peak hours. Similar to other matchmaking websites, Cupid is filled with users looking for a serious relationship or marriage. This doesn't mean that you can't look for fun or friendship in this site - in fact, you'll find a large number of users looking for something "not serious" as written on their profiles.

New members at Cupid in January 2025 in comparison

Here you can see how membership figures at Cupid are developing compared to others

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Cupid in Detail

  • Reading time 16 minutes
  • Lots of insider information for more success

How to Sign Up for Cupid

signup
  • You must be at least 18 years old to sign up
  • You can sign up using your username and password
  • You must sign up to browse Cupid

To sign up, visit the Cupid website or download the Cupid app. The app is available only on iOS. To complete the registration, provide all required information.

Required Information on Signup
  • Location
  • Ideal Partner's Gender
  • Your Gender
Optional Information on Signup
  • Profile Picture

Cupid offers the following methods to verify your account:

  • Verification email (optional)

Confirming your email is optional but it gets you extra benefits.

Making Contact on Cupid

contacting
  • Get suggested matches
  • Customized filter options
  • See who liked your profile
  • Activate 'Full Safe Mode'
  • Send 'winks'
  • Messages are free to send to users who have a premium subscription
  • There is a chatroom

All users get free suggested matches, but only paying members can communicate with them. Just like other dating sites, standard members only get limited contacting features. Free users can only send winks to profiles they like and can customize the site's member search filters. Users without a membership can only send messages to members with a paid membership. You can identify members with a paid membership by the green checkmark icon next to their profile name.

On the other hand, paying members get to send and receive messages, see who liked their profiles, and activate the 'Full Safe Mode'. This feature allows verified users to communicate with premium users.

Cupid Profile Quality

profile quality
  • User can change their profile information anytime
  • Free users can only see 1 photo from other users
  • All profile information is public by default
  • Verifying your account puts you in the site's list of "safe" members
  • The site has several fields and text boxes you can fill out to make your profile unique
  • The profiles are very detailed
  • The profile information can be changed later

Profiles on Cupid.com are very comprehensive. The site has several text fields which users can fill out to show their personality or preferences. Some of the text fields you can fill out include:

  • Sexual orientation
  • Race
  • Education
  • Religion
  • Income/Employment
  • Physical attributes (Eye color, height, hair color, build)

You can describe yourself in more detail using the text box labelled About Me. What sets Cupid apart from a lot of dating sites is its Personality Sliders. At the bottom of your profile you'll see several attributes with sliders next to them. Evaluate your personality and adjust the sliders accordingly. For example, for the Extroverted slider, you can move the slider all the way to 100% if you are a sociable and outgoing person. However, if you're an introvert, you should keep the slider to 10% to 20%.

Cupid App

cupid app
  • App follows the same blue-on-white theme that the desktop version possesses
  • Cupid's app is only available on iOS
  • Same number of features as the desktop version
  • User-friendly
  • Screens load easily

If you're familiar with Cupid's site, the app should feel very familiar to you. Aside from using the same layout and color scheme, the app is a mirror image of its desktop counterpart except with screens adapted for mobile use.The only difference is that the app uses your phone's location to display matches that are close to your current location. Even if doesn't offer anything new, it's still a great addition, especially for people who want to search for matches and chat with other users on the go.

Special Features

Cupid's special features do more than just enhance the entire dating experience - they also ensure that you match with a person who is compatible to you.

LikeBook

LikeBook is Cupid's suggested matching system. You are shown one random profile at a time with all the necessary information you need about that individual. You can either like the user or message them directly, or move on to the next profile.

Q-Match

Q-Match, or Quiz Matching is the site's unique compatibility test. Cupid finds out more about who you are through statements regarding your personality, hobbies, interests, lifestyle, relationship views and reactions to certain situations. You can either agree or disagree with each statement shown. The more questions you answer, the more accurate your matches are. As an added bonus, you can get a 50% on your premium subscription if you answer at least 50% of all statements.

Cupid Arrow

Just like any other dating site, Cupid has a premium subscription which gives users more perks and benefits. Aside from this subscription service, they also have Cupid Arrow, a collection of perks that you can purchase individually. Perks range from more visibility on search results to the ability to browse the site anonymously.

Safe Mode

To ensure the safety of their users, Cupid has put together a feature called Safe Mode. This feature has three options: Off, Basic and Full. With Safe Mode off, anyone on the website can contact you. With Basic Safe Mode, only members of the website that are deemed reputable are able to contact you. If you have Full Safe Mode on, only verified users can contact you.

Wingman Barney

Wingman Barney is your personal assistant on the website. He will contact you through the site's messaging function and give you tips and advice on how to success in online dating. He will also regularly give you reminders about things that you're lacking on your dating profile.

How can I delete my Cupid account and cancel my subscription?

Uninstalling the app will not cancel your subscription.

How can you cancel your Subscription?

  • You can cancel with customer support

Will your subscription automatically renew?

    Is there a money back guarantee and do you get refunded the full amount?

    • Yes, there is money back guarantee but you only get a partial refund

    How much time do you have to undo Cupid purchases?

    • You have 14 Days to refund your Cupid purchase if you don't like it.

    Following the provisions of the United Kingdom Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, if you reside in UK, you reserve the right to cancel the agreement that was created when you accepted this Agreement within 14 days of the date your subscription was confirmed and you will receive a refund that will be proportionate to the amount of unused services

    Cupid FAQ

    Facts

    Who owns Cupid.com?

    Cupid.com is owned by NSI Holdings Limited

    Is cupid.com free to use?

    You can create an account and fill up your profile for free. You can also search for matches at no extra cost, but you need to pay for a premium membership to message others.

    Is Cupid.com legit?

    Cupid.com is owned by a legitimate company with legal rights to operate a dating website. Also, the site has been around since 2002, which proves its legitimacy.

    When was Cupid.com established?

    The site was created in June 2002.

    Where is Cupid.com's headquarters located?

    The headquarters for NSI Holdings can be found in London.

    Is there a Cupid.com android app?

    As of the writing of this review, Cupid.com is only available on iOS.

    What can I use for my Cupid.com sign up?

    You can register using your email or your Facebook account.

    What is the average age of users on Cupid?

    The average age of Cupid users is between 35-42 years. You can find more information here

    Usability

    How does Cupid.com work?

    After creating an account, the website will ask personal details from you, including your match preferences. Answer the quiz to reveal more of your personality - the more items you answer, the more accurate the suggested matches are. You can also search for matches through the free search function. Once you've found a match, you will need a premium membership in order to contact them.

    Can I save my Cupid.com search filters?

    Unfortunately, you cannot save filters on the search function. You will need to set your filters each time you search for other members.

    How do I reach Cupid.com customer service?

    You can send them an email at support@nsiholdingsltd.com

    Is there any other way to download the cupid.com apk?

    If you can't download the app, it may be because it's only available for iOS users. If you're an iOS user and you're having trouble downloading the app, you can access the Cupid.com website via your mobile browser and click on the download link on the homepage. For safety reasons, please do not download the apk from dubious sources

    What do I do if I spot cupid.com fake profiles?

    If you suspect that another user's profile is fake, you can contact customer support and report them. Alternatively, if you would like to see less fake profiles, you can turn your safe mode to Basic of Full.

    Can I browse Cupid without an account?

    No, you cannot browse profiles on Cupid without signing up.

    What is needed to open a Cupid account?

    To open a Cupid account, download the Cupid App on your iOS device or visit the Cupid website. To complete the registration, provide all required information:
    • Location
    • Partner's Gender
    • User's Gender

    Cancel

    How to unsubscribe Cupid.com

    Subscription are automatically renewed, so if you don't want Cupid to keep charging your credit card, you can turn off automatic billing renewal. Just go to My Account, and then click the Billing HIstory tab. you need to confirm that you are indeed the owner of the account by typing in your password. Once this is done, you can now call their cancellation hotline at 1-800-840-1726 to continue with the process.

    How to delete cupid.com account

    To delete your Cupid.com account, you need to go to My Account, and then click the Remove Account option. The site will confirm that you are indeed the owner of the account by verifying information such as your password. After that, you need to call 1-800-840-1726 to request the actual account removal.

    Security

    Does Cupid sell your data?

    No, Cupid does not sell your data.

    Was Cupid hacked in the past?

    No, Cupid was never hacked.

    How accurately does Cupid track your location?

    Cupid tracks your approximate location.

    Do your Cupid profile pictures or profile information appear in Google Search Results?

    No, your Cupid photos and personal information will not appear in Google Search Results.

    Who can view your pictures on Cupid?

    All Cupid users can view your pictures.

    Is your phone number required for signing up at Cupid?

    Yes, a phone number is required for signing up at Cupid.

    Can you erase your personal data on Cupid?

    Yes, Cupid provides an option for users to erase their data.

    How can I delete my Cupid account and cancel my subscription?

    Costs

    Can you try Cupid for free?

    How much does Cupid cost?

    Cupid typically costs between 23.99 GBP and 95.94 GBP. Compared to other dating services, Cupid's membership costs is average. You can find more information here

    How much does it cost to sign up on Cupid?

    You can sign up for Cupid for free, but to use its premium features you must upgrade. You can find more information here

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    Why Can You Trust Us?

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    Final Results table

    Signing Up: 4.0 / 5
    Making Contact: 3.0 / 5
    Profile Quality: 5.0 / 5
    App: 3.0 / 5

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    Contact details

    Company:NSI Holdings Ltd
    E-Mail:support@nsiholdingsltd.com
    Phone-Hotline:1-800-481-3117
    Address:19 Bolsover Street, London W1W 5NA
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